If you ask me, I have one of the best jobs on campus—promoting and marketing the value of Mayland Community College throughout our community. Through a multi-channel approach, the marketing department is responsible for increasing brand awareness, enhancing and protecting our brand reputation, and producing and delivering content strategically to foster meaningful engagement between the college and our communities (including prospective and current students, community partners, and alumni).
First and foremost, we are here for you! We can help get your message out internally and/or externally, in a concise and clever way, to help you strengthen the campus's relationship with current and future students or community partners.
Use the information on this page to learn more about how marketing can help grow the Mayland Community College brand in our region and help market your program or event.
We have many ways to promote your event, program, or initiative both on and off-campus, depending on your goals and target audience(s).
Ample planning is critical to the success of marketing tactics. Below you will find examples of various tactics and the time needed for content creation and development. Effective marketing strategies require 4-6 weeks of activities, not including content creation or development. Turn times vary depending on the time of the year and vendors needed to complete the task. For example, expect longer development times during Tabloid development dates and summer, fall and winter term enrollment campaigns.
| Tactic | Turn Time |
| Element451 Project | |
| MyMCC Announcement |
| Tactic | Turn Time (Development/Content Creation) |
| Print Ads | |
| TV Ads | |
| Meta Ads | |
| Google Ads | |
| Geofencing | |
| Radio | |
| Billboard | |
| Create QR Code |
| Tactic | Turn Time |
| Flyers | |
| Postcards/Mailer | |
| Posters | |
| Brochures | |
| Info/Rack Cards | |
| Booklet |
| Tactic | Turn Time |
| Web Content Update | |
| Web Page Creation | |
| Create Vanity URL/Link |
| Tactic | Turn Time |
| Light Poll Banners | |
| Wall Wraps | |
| Signage |
| Tactic | Turn Time |
| Videography | |
| Professional Photography (hired out) | |
| Promotion/Campaign Strategy |