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Marketing Resources

Welcome to the Marketing Department

If you ask me, I have one of the best jobs on campus—promoting and marketing the value of Mayland Community College throughout our community. Through a multi-channel approach, the marketing department is responsible for increasing brand awareness, enhancing and protecting our brand reputation, and producing and delivering content strategically to foster meaningful engagement between the college and our communities (including prospective and current students, community partners, and alumni).

First and foremost, we are here for you! We can help get your message out internally and/or externally, in a concise and clever way, to help you strengthen the campus's relationship with current and future students or community partners.

Use the information on this page to learn more about how marketing can help grow the Mayland Community College brand in our region and help market your program or event.

Marketing Tactics & Expected Timelines

We have many ways to promote your event, program, or initiative both on and off-campus, depending on your goals and target audience(s).

Ample planning is critical to the success of marketing tactics. Below you will find examples of various tactics and the time needed for content creation and development. Effective marketing strategies require 4-6 weeks of activities, not including content creation or development. Turn times vary depending on the time of the year and vendors needed to complete the task. For example, expect longer development times during Tabloid development dates and summer, fall and winter term enrollment campaigns.

TacticTurn Time
(Development/Content Creation)
Element451 Project 
MyMCC Announcement 

 

 

TacticTurn Time
(Development/Content Creation)
Print Ads 
TV Ads 
Meta Ads 
Google Ads 
Geofencing 
Radio 
Billboard 
Create QR Code 

 

 

Accordion content goes here.
TacticTurn Time
(Development/Content Creation)
Flyers 
Postcards/Mailer 
Posters 
Brochures 
Info/Rack Cards 
Booklet 

 

TacticTurn Time
(Development/Content Creation)
Web Content Update 
Web Page Creation 
Create Vanity URL/Link 

 

TacticTurn Time
(Development/Content Creation)
Light Poll Banners 
Wall Wraps 
Signage 

 

TacticTurn Time
(Development/Content Creation)
Videography 
Professional Photography (hired out) 
Promotion/Campaign Strategy 

 

Helpful Resources

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Brand Information, Guides & Templates

Help Market MCC Everyday

  • Follow Us on Facebook/like, comment and share our posts!
  • Follow Us on Instagram (a double tap never hurts) posts!
  • Recruit students for the upcoming term and CE Classes
  • Share Our Upcoming Events
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