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Sales Success Fundamentals for Business-to-Business Professionals (24 Hours)

Would you like to achieve an excellent career in business generating high income? Do you see yourself as a great business development professional? Then join Dr. Len Ford, with over 40 years of experience, to learn the secrets of this lucrative and rewarding profession. Benefits of this course are as follows:

  • Those currently in selling roles will improve their ability to make their living on a day-to-day basis
  • Those with futures in selling roles will learn vital knowledge for successful careers
  • Students, about to interview for sales positions, will be delivered talking points to impress the interviewer and capture that wanted job

Topics included will be; prospecting, value propositions – reasons for doing business, market segment differentiation, personality dimensions, the buying center & buyer levels (EB,TB, UB, etc.) networking, gaining information (confirmation bias), giving information, persuasion / negotiation, presentation, proposal preparation (NOSE), proper follow-up, closing professionally and putting it all together into an effective and profitable process.

3/1–4/19, W, 6:00–9:00 p.m.
Instructor: Ford
Yancey: 828.682.7315
Register and Pay Online